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The Dancing Traffic Light: Smart FOR

Phillip Roberts 30. September 2014 Entertainment, Magazine, Videos & Movie Reviews No Comments

The Dancing Traffic Light was a way of marketing Smart. It’s message was mainly to the safety of pedestrians. Let’s face it, every time we are standing at a traffic light whether it is in the car or on foot, we are twitching like a neurotic, waiting for the green to come on. In cars we sometimes already have the car in 1st gear and on foot we are just waiting for when we have enough time to cross the road even when there is ongoing traffic.

The real danger is with pedestrians because they are always in a hurry and crossing the lights on red if there is nothing coming is not the worst crime they can make, while they are risking their lives. So the idea of having a red man on the traffic lights that would dance while people are waiting was a good trick to catch pedestrian’s attention.

The way it works is that a booth was built for people that walked by to dance in. They would come into the booth and dance as they wished and meanwhile their body would be scanned and their moves would be displayed on all traffic lights at the same time. So the dancing traffic light’s moves would be always unique and therefore amusing enough to keep pedestrians to walk on red.

Isn’t that great?

Photo: © Smart.com

 

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About Phillip Roberts

As a little boy my Dad always told me stories about the glorious days of automotive pioneering and days when classics were common. This has influenced me in such an effect I have become a helpless petrol-head...

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…my driving license was still on it's way when I had bought my first petrol-smelling Italian stallion... No, it wasn't a Ferrari... It was Fiat Regata, twin choke Weber 1.5 in neat condition with bad attitude. It wasn't in any way quick by today's standards nor was it a good handler. More like an SUV actually. It was so high that my girlfriend at the time, (a little taller than a bucket,) almost needed a ladder to get into it. However, it was a good car till the first winter came and I wrecked it.

My next car was a BMW E30 1987 2.4d. It is still my all-time favorite. It just had a black metallic paint job done when I bought it and shiny chrome bumpers. As Steel Panther would say say, "that car was bitchin'." I had nice Alpina alloys that I kept getting nicked for. Apparently they were not marked in my documents so each time the police caught me I got a fine.

After about a dozen fines in 3 months I said `sod it` and had BMW amend my documents. This one wasn't really quick off the mark but once it was up to speed you could throw it into any corner and it would come out still alive and pointing the right way. I sold it eventually because I didn't have the time to get it back to original condition and I later found out that the guy I sold it to wrecked it couple of months after. What a shame.

I also had a BMW E46. I liked the look of it but it was useless. It had so many problems one day I wished someone would run into me so I could get rid of it and get some money back. Guess what... a week later a Spanish fellow in a borrowed company Skoda ran up the boot and parked on my back seat. My girlfriend got a panic attack and became so furious she would have beaten him up if I`d let her. However, I had successfully gotten rid of the car.

So this is the story of my beginnings. There are two things that I love other than music and my family. Writing and cars. Why not combine them? I figured there may be more people like me and so I wanted to participate in this amazing opportunity for everyone to share their knowledge, experience and passion, and build something unique while doing it.

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