Tuesday 20th August 2019,

Own your own car brand: Cord trade mark for sale!

Phillip Roberts 29. September 2014 Hottest news, Magazine No Comments

Yes you are reading this right. On September 18th 2014 Leake Auction Company announced the sale of the Cord trademark, licensing and manufacturing rights. Cord trademarks will be up for sale until October 22, 2014. If they don’t sell they will go into Leake Collector Car Show & Auction in Dallas, on November 22, 2014.

Cord was a legendary marque that was revolutionary in the 1930’s developing the first front wheel drive road car. It was called the coffin nose due to it’s wraparound radiator grille with almost geometric shapes. It also had revolutionary pop-up headlights mounted in the front wings. Cord was also the first car in history to guarantee 100 mph top speed. It even had a brass plate on the dash saying so. Truly a beautiful car. Unfortunately it was so prone to reliability issues that Cord was soon killed off.

In the 1960’s Glen Pray bought the Auburn-Cord-Duesenberg Company to resurrect the Cord and re-establish production. In 1966 Pray unveiled the new/old Cord 8/10 which received a lot of positive feedback. In the 1970’s he was approached to sell the Duesenberg marque ($ 1.000.000) and the Auburn marque ($ 500.000).

In 2011 Pray died and his family agreed to sell the Cord marque to someone who would continue his legacy of building Cord cars.

Will it be an automotive giant or a collector who will buy this legendary marque? We will watch closely and after November we may get a statement from Leake Auction Company.

Source: Leake Auction Company


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About Phillip Roberts

As a little boy my Dad always told me stories about the glorious days of automotive pioneering and days when classics were common. This has influenced me in such an effect I have become a helpless petrol-head...

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…my driving license was still on it's way when I had bought my first petrol-smelling Italian stallion... No, it wasn't a Ferrari... It was Fiat Regata, twin choke Weber 1.5 in neat condition with bad attitude. It wasn't in any way quick by today's standards nor was it a good handler. More like an SUV actually. It was so high that my girlfriend at the time, (a little taller than a bucket,) almost needed a ladder to get into it. However, it was a good car till the first winter came and I wrecked it.

My next car was a BMW E30 1987 2.4d. It is still my all-time favorite. It just had a black metallic paint job done when I bought it and shiny chrome bumpers. As Steel Panther would say say, "that car was bitchin'." I had nice Alpina alloys that I kept getting nicked for. Apparently they were not marked in my documents so each time the police caught me I got a fine.

After about a dozen fines in 3 months I said `sod it` and had BMW amend my documents. This one wasn't really quick off the mark but once it was up to speed you could throw it into any corner and it would come out still alive and pointing the right way. I sold it eventually because I didn't have the time to get it back to original condition and I later found out that the guy I sold it to wrecked it couple of months after. What a shame.

I also had a BMW E46. I liked the look of it but it was useless. It had so many problems one day I wished someone would run into me so I could get rid of it and get some money back. Guess what... a week later a Spanish fellow in a borrowed company Skoda ran up the boot and parked on my back seat. My girlfriend got a panic attack and became so furious she would have beaten him up if I`d let her. However, I had successfully gotten rid of the car.

So this is the story of my beginnings. There are two things that I love other than music and my family. Writing and cars. Why not combine them? I figured there may be more people like me and so I wanted to participate in this amazing opportunity for everyone to share their knowledge, experience and passion, and build something unique while doing it.

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